Facebook was hurting me too. But now Facebook is a source of my traffic. My site, ( http://www.turkeycentral.com ), has the forum but also articles, using IP Content, and tons of photos using IPGallery. Previously I had gotten tired of answering the same questions over and over in my forum, so I wrote articles which covered all of the usual questions ( http://www.turkeycentral.com/page/articles.html ). Now I use the articles in the same way with Facebook. I do the same with the photos in the photo gallery. Here's what I did: First I opened a Facebook PAGE about Turkey under the same name as my site (don't open a Facebook group, you will end up with a second forum). Then I joined as many Facebook groups and followed as many pages about Turkey that I could. Now once a week I visit them. I am looking for two things: 1. Any content on other pages and groups that I can share on my Facebook page . Just by perusing similar Facebook pages and groups and sharing, my Facebook page has grown substantially in popularity. Of course I also add posts about my articles and interesting topics in my forum. In a sitting I sometimes share up to 50 posts and photos from other Facebook pages and groups. All of the good stuff (no BS posts) from multiple pages and groups ends up on my page. Of course every one of those shared posts ends up with a link to my site in the "Say something about this" option which appears every time I share something.
2. Any comments, or any of the same questions in Facebook groups or pages that I get in my forums, which are answered in my articles. Or a post about something which I have a photo of. When I find something like this, I reply. And my reply includes a link to one of my articles or photos/photo galleries about the same subject. I don't over-do it. Facebook page owners don't mind this practice as long as you're helping a member, and you are! :) Think of it as chumming. There's lots of fish guts in the water (a suitable metaphor for most of the content on Facebook), and lots of fish will get a free meal. But you can also throw your line in with a nice chunk of bait and catch a lot of them. Think of Facebook, at least those groups and pages about the same thing your site is about, as a chum slick. Happy fishing!