Topic title should not be short, but not very long. Six (6) words must have a title to be easily memorized. Scientifical studies have established that a man remembers the first three and last three words in any way. Search engines ignore connecting words and most of abbreviations and the remaining together must have a certain length. It is recommended that the title contains between 5 and 6 words that describe the content and be reflected in the text on the page. An ideal length of the title is 55-60 characters, including spaces and punctuation. If the title is too long, search engines displays only a portion of the title in search results pages.