12 replies to this topic

[WD.]

A common way of marketing subscription is to use a lower monthly price when purchasing longer durations. Hosting sites typically do this and since Nexus offers subscription and hosting, this feature would go hand in hand.

Here's the breakdown:

1 Month of Subscription (or hosting) is $25 per month.
12 Months of Subscritpion (or hosting) is $20 per month.
36 Months of Subscription (or hosting) is $15 per month.

Now on the store front and product, an admin should have the ability of choosing which price to show as default. In this case, I would want the product page to show $15 per month.

I attached an example. The price shown to the customer is $15 but it's for a 36 month term. That means when the customer checks out, the total bill will be $432 ($15 * 36).

If they choose a 12 month term, nexus would show $20 per month on the product page but would charge $240 during checkout.

Admins should have the option of choosing which product option should display as default.

Currently, we can't control which product option is shown as default. What if a shop owner wants to display the 12 Month Term product option by default as a way of advertising the lower price upfront as opposed to $25 which might seem too high for a customer's initial view?

(I appreciate if a developer could chime in)

Attached Files

•  hosting.jpg   12.76KB   1 downloads

[Mark]

Just make the one you want to display by default the first option.

[WD.]

Just make the one you want to display by default the first option.

That's not ideal. What if you want to display the $15 one but there exists $10 and $20?

It makes more sense to display it as:

$10
$15 <---default
$20

Instead of

$15
$10
$20

------

Any feedback on the other suggestion?

[BlackNovaDesigns]

I agree with &#8857;&#65103;&#8857;, it does look cleaner in the layout of the admin panel and keeps formatting correct and clean.
Nice idea.

[Mark]

That's not ideal. What if you want to display the $15 one but there exists $10 and $20?

It makes more sense to display it as:

$10
$15 <---default
$20

Instead of

$15
$10
$20

------

Any feedback on the other suggestion?

Personally I find it bad UX to have the default option in the middle of a select list... that's just a personal opinion though.

[WD.]

Good UX:

http://demo.magentoc...tebook-pc.html/

http://demo.magentoc...e-t-shirt.html/

Why do I think it's good UX:

It's organized in a grid layout and relevant info is presented all at once. Nexus, instead, hides the user options until you press add to cart. That's misleading to the customer because the "add to cart" button means "I am the customer and I am ready to commit to a purchase," not "after you click, you'll be presented more product options before finally adding to cart."

In the magento example above, the customer can see warranties, size, or any other relevant info in a grid layout all in one page without any extra clicks. There's a nice slider that allows to zoom (though I prefer eBay's mouse over zoom feature) and the feature to click on the thumbnail to enlarge. Admittedly, the magento popup image is not very nice looking (e.g. not centered or presented properly without any page shadows)

In regards to the second link, I am suggesting for Nexus to adopt a similar format following that grid structure along with the option of auto selecting the designated product option in a drop down menu.

Here is an example. Please follow through mentally.

You are selling hosting where 1 month = $20 and 3 years is only $7 monthly. To entice a customer, the customer clicks on a fixed title (I thought of the package title changing according to the product option but that might make things confusing). The package title would be "Premium Hosting" and the default price would be $7. Under the $7 would be a small text saying "3 Years - $7/mo"

After the customer clicks, the second product option (3 Years - $7/mo) is already selected. If the customer so chooses, he or she may click on the product option and change it to the first product option, "Monthly - $20/mo" which would adjust the displayed price to $20.

For a live example, including the checkout page, go here:

http://www.hostgator.com/shared.html

Then choose the first plan under any drop down, say a 2 year term.

Input a random domain that's available (e.g., 92i9jlkasjlfkjalskj21903i.com)

Scroll down and look at the package text. It now makes it clear to the customer what the billing cycle is by stating: Package (24 Month Cycle)

[Mark]

And on both those pages there was no select boxes with the default option in the middle of the list

[WD.]

I would still like to see the feature where a subscription greater than 1 month is shown the monthly rate rather than the total price. It emphasizes the discount the customer is getting instead of being presented a whopping sum on the product page. There's a presentation difference between $178.2 vs 3 Years - $3.96/mo.

Would you rather advertise $178 for 3 years or $3.96 every month for a 3 year term?

I am simply suggesting marketing features to make nexus a better ecommerce solution. After all, nexus is about making money.

[asigno]

Here's a perfect example, from Basecamp. This is what I'd like to achieve, with Google Analytics event tracking on all the options.

[Heyhoe]

I also think it's rather strange that product options appear after clicking "add to cart", it looks cool, but the user does not want to click add to cart until they are sure they actually want to add it to the cart ready to purchase.

Once you have clicked it once, you realise, but it does seem a little backwards.

[Meowcious]

I also think it's rather strange that product options appear after clicking "add to cart", it looks cool, but the user does not want to click add to cart until they are sure they actually want to add it to the cart ready to purchase.

Once you have clicked it once, you realise, but it does seem a little backwards.

If you search for that on this site there is a way to make it shown by default instead of clicking add to cart first.

[asigno]

Does anyone know how you can add Google event tracking to the subscriptions?

[asigno]

Bump :-)